What Grantors Look for When Awarding Grant Money to Your Business

Kara Harris
May 29, 2024By Kara Harris

Understanding the Basics of Grant Applications

When applying for grant money, it's important to understand what grantors look for. They want to ensure their funds are used effectively. This means they will scrutinize your application closely.

One key aspect is clarity. You need to clearly state your business goals and how the grant will help you achieve them. This shows that you have a plan and are serious about your business.

Girl draw text Grants Go and get it on paper sheet at the table with a mobile phone, a laptop, business accessories

Make sure your financial projections are realistic. Overly optimistic numbers can raise red flags. Grantors want to see that you have thought through potential challenges and have a plan to address them.

Impact and Community Benefit

Grantors often want to see how your business will benefit the community. This could be through job creation, providing a needed service, or supporting local initiatives. Highlighting these aspects can strengthen your application.

Be specific about the impact. Use data or case studies if available. This helps grantors see the tangible benefits of supporting your business.

community support

Grantors want to know exactly how you will use the grant money. Provide a detailed budget that outlines your planned expenses. This shows that you have thought through your funding needs and have a clear plan for the money.

Break down your budget into categories such as equipment, marketing, and salaries. This level of detail helps grantors understand your priorities and how the grant will contribute to your business success.

Track Record and Experience

Your track record and experience can also influence grantors. They want to see that you have the skills and knowledge to execute your plan. Highlight your accomplishments and any relevant experience.

If you have received grants before, mention how you used those funds and the results. This can build trust and show that you are a responsible recipient of grant money.

business success

Strong Team

A strong team can make a big difference in your application. Grantors want to see that you have the right people in place to achieve your goals. Highlight the expertise and experience of your team members.

Include brief bios and their roles in the business. This demonstrates that you have a well-rounded team capable of executing your business plan.


In summary, grantors look for clarity, a strong business plan, community impact, clear use of funds, a solid track record, and a strong team. By focusing on these areas, you can improve your chances of securing grant money for your business.

Remember, each grant application is unique. Tailor your application to the specific requirements of each grant. This shows that you have taken the time to understand their priorities and are serious about your business.